Breast cancer prevention project of the CWHN. Includes five postcards for public distribution. Aims to promote awareness of the need for researchers and policy-makers to focus on the causes of breast cancer. Examines the origin of the breast cancer ribbon campaign with its focus on preventable causes, and how the goals of breast cancer campaigns have focussed most of their resources on treatment and cure. Includes downloadable PDF’s of the five postcards, as well as five web pages where readers can learn more about the preventable causes of breast cancer, and link to the organizations that are looking at this issue.