Pink Ribbons, Inc. now available to download

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“ powerful and subversive” – Time Out, New York

Everyone needs to see Pink Ribbons, Inc.” – The Washington Post

“A searing, passionate and deeply human examination of the warping of a cause.” – 

This feature-length documentary looks at how the breast cancer movement has moved from activism to consumerism and challenges viewers to rethink their assumptions about the meaning of breast cancer in our society. Director Léa Pool talks to women with breast cancer, scientists, authors, activists, medical professionals and leading players in breast cancer fundraising and marketing.

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Directed by Léa Pool Produced by Ravida Din
Written by Patricia Kearns & Nancy Guerin and Léa Pool
Based on the book Pink Ribbons, Inc.: Breast Cancer and the Politics of Philanthropy by Samantha King View the trailer at
Produced by the National Film Board of Canada

You can also read more about the pink ribbon campaigns, and the need to deal with the causes of breast cancer, not just the cure, in CWHN’s new postcard campaign GET THE WORD OUT!