Myth: direct-to-consumer advertising is educational for patients

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Translated Title: 
Mythe : la publicité s’adressant directement au consommateur permet d’informer le patient
Media Type: 
Canadian Health Services Research Foundation
Publication Date: 
September, 2007
Publication Place: 
Ottawa, ON

Discusses and debunks the idea promoted by drug companies that direct-to-consumer advertising of prescription drugs has health benefits for patients. Discusses the risks for patients being prescribed unnecessary drugs, and the astronomical costs that legalizing DTCA in Canada could entail.

Order Information: 
Available online.
Includes bibliographical references.