Complaint letter to Health Canada: Pfizer "toe-tag" ad

Text Size: Normal / Medium / Large
Printer-friendly versionPrinter-friendly version
Resource Language: 
Translated Title: 
Lettre de plainte à Santé-Canada: publicité « étiquette d'orteil » de Pfizer, 2004.
Owning Org: 
Centres of Excellence for Womens Health (CEWH)
Women and Health Protection (WHP)
Media Type: 
Anne Rochon Ford
Women and Health Protection
Publication Date: 
January 2004

This letter to Health Canada argues that the pharmaceutical manufacturer, Pfizer, has been running television ads with misleading information on cardiovascular risks and using Canadian's fear of death from heart disease in order to promote sales of its product.  It urges Health Canada to take regulatory action on this campaign.

Available From: 
Order Information: 
Available online only.