A gender guide to reproductive health publications: Producing gender-sensitive publications for health professionals

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Baltimore, MD, Johns Hopkins Bloomberg School of Public Health, Center for Communication Programs,  INFO Project, 2007 Nov. 20  Kols A

This guide is designed for the editors, writers, designers, and distribution specialists who help develop and disseminate reproductive health publications for professional audiences. Such publications cover a broad range. They include briefing papers and research summaries for policymakers, press releases and media kits for journalists, handbooks and job aids for providers, project reports and newsletters for program managers, manuals and curricula for trainers, and conference proceedings for researchers.

This guide outlines a five-step process for publications staff to follow: build organizational capacity so that staff have the awareness, skills, and supportive work environment needed to produce gender-sensitive publications; conduct a gender analysis of the audience to guide the content and distribution of each publication; produce a publication that considers gender in the choice of subject matter, language, program examples, training exercises, illustrations, design, and layout; design a dissemination strategy that makes sure a publication will reach both men and women in the audience; and monitor and evaluate the effectiveness, impact, and benefits of the publication for women and men in the audience.