Home › Pharmaceutical marketing and the invention of the medical consumer

Pharmaceutical marketing and the invention of the medical consumer

Tagged :
Print
Text Size: Normal / Medium / Large
Printer-friendly versionPrinter-friendly version
Resource Language: 
English
Media Type: 
Paper
Online
Author: 
Kalman Applbaum
Publisher: 
PLoS Medicine
Publication Date: 
2006
Publication Place: 
San Francisco, CA

Attempts to demystify some of the assumptions at work in the "culture of marketing," toward the goal of explaining contemporary disease mongering.

Available From: 
Public Library of Science
ISBN/ISSN: 
ISSN 15491277 (print)
ISSN 15491676 (online)
URLs: 
http://medicine.plosjournals.org/perlserv/?request=get-document&doi=10.1371/journal.pmed.0030189