Pharmaceutical marketing and the invention of the medical consumer

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Resource Language: 
English
Media Type: 
Paper
Online
Author: 
Kalman Applbaum
Publisher: 
PLoS Medicine
Publication Date: 
2006
Publication Place: 
San Francisco, CA

Attempts to demystify some of the assumptions at work in the "culture of marketing," toward the goal of explaining contemporary disease mongering.

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ISBN/ISSN: 
ISSN 15491277 (print)
ISSN 15491676 (online)