Bigger and better: how Pfizer redefined erectile dysfunction

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Resource Language: 
English
Media Type: 
Paper
Online
Author: 
Joel Lexchin
Publisher: 
PLoS Medicine
Publication Date: 
2006
Publication Place: 
San Francisco, CA

Examines how Pfizer transformed Viagra from an effective product for erectile dysfunction due to medical problems into a drug that "normal" men can use to enhance their ability to achieve an erection and to maintain it for a longer period of time.

Available From: 
ISBN/ISSN: 
ISSN 15491277 (print)
ISSN 15491676 (online)
Notes: 
Includes bibliographical references.