Patient and physician attitudes and behaviors association with DTC promotion of prescription drugs: summary of FDA survey resear

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Resource Language: 
English
Media Type: 
Online
Author: 
Kathryn J Aikin
John L Swasy
Amie C Braman
Publisher: 
Food and Drug Administration, Center for Drug Evaluation and Research
Publication Date: 
2004
Publication Place: 
Rockville, MD

Explores patient and physician perspectives on DTC advertising as it relates to the healthcare experience. Indicates that DTC advertising has important positive and negative effects.

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Notes: 
Includes bibliographical references.