Experts vs. online consumers: a comparative credibility study of health and finance web sites

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Julianne Stanford
Ellen R. Tauber
B. J. Fogg
Leslie Marable
Consumer WebWatch
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Yonkers, NY

Compares the results of two parallel studies in which a small group of health and finance experts and a large group of consumers evaluated the credibility of web sites. Concludes that health experts assign more importance to the reputation, information sources, and motives behind sites. Consumers tend to assess health sites more on the basis of overall visual design.

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