Credibility on the web: an international study of the credibility of consumer information on the internet

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Resource Language: 
English
Media Type: 
Paper
Online
Author: 
Kate Scribbins
Publisher: 
Consumers International
Publication Date: 
2002
Publication Place: 
London, UK

Assesses websites, covering information on health conditions, financial products, and prices for travel and consumer good, using criteria to measure credibility. Reveals that consumers need to exercise caution when using the Internet as a source of information.

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ISBN/ISSN: 
ISBN 190239139X
MEDR.S37 2002