How do people evaluate a web site's credibility?: results from a large study

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Resource Language: 
English
Media Type: 
Paper
Online
Author: 
Cathy Soohoo
B.J. Fogg
David Danielsen
Publisher: 
Consumer WebWatch
Publication Date: 
2002
Publication Place: 
Yonkers, N.Y.

Examines what features of a web site get noticed when people evaluated credibility. Finds that the "design look" of a site is mentioned most frequently, followed by information structure and information focus. Discusses reasons for the prominence of design look and interprets the findings.

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ISBN/ISSN: 
MEDR.F64 2002