Invisible advertising

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Resource Language: 
English
Owning Org: 
Canadian Women's Health Network (CWHN)
Media Type: 
Paper
Online
Author: 
Kathleen O'Grady
Publisher: 
Network/Le Réseau
Publication Date: 
2003
Publication Place: 
Winnipeg, MB

Discusses direct-to-consumer advertising of pharmaceuticals, highlighting the hiring of celebrities as spokesmen and women paid to hawk prescription drugs under the guise of a personal interview.

ISBN/ISSN: 
ISSN 14800039