The use of social science theory to develop health promotion programs

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Brian Hyndman
University of Toronto, Centre for Health Promotion
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Toronto, ON

Summarizes the paper, "The Use of Social Science Theory to Develop Health Promotion Programs", which is support material for program planners using behaviour change theories to plan health promotion projects. Describes the following theories: Stages of Change theory, Social Learning theory, Community Organization, Diffusion of Innovations theory, Behavioural Community Psychology theory, Social Marketing, Behaviour Change model, Communication-Behaviour Change model 1, Communication-Behaviour Change model 2 and the Unified model. The paper gives example of how the theories were applied to community-based heart health and low birthweight prevention programs in Europe and North America. A model for program planning shows how the theories can be linked into a single framework.

HEAP.H96 1993