Influence of direct to consumer pharmaceutical advertising and patients' requests on prescribing decisions: two site cross secti

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Resource Language: 
English
Owning Org: 
Centres of Excellence for Womens Health (CEWH)
Women and Health Protection (WHP)
Media Type: 
Online
Author: 
Barbara Mintzes
Morris L. Barer
Richard L. Kravitz
Arminée Kazanjian
Ken Bassett
Joel Lexchin
Robert G. Evans
Richard Pan
Stephen A. Marion
Publisher: 
British Medical Journal
Publication Date: 
2002
Publication Place: 
London, UK

Examines the relation between direct to consumer advertising and patients' requests for prescriptions and the relation between patients' requests and prescribing decisions.

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Notes: 
Includes bibliographical references.